Social Media Marketing is creating contents & ways to attract attention and more people sharing & reading about it. A corporate message when it comes through a friend gets noticed more as compared to message coming from brand itself. SMM works on the principle of viral marketing and it becomes inexpensive medium to implement marketing campaigns reaching to huge audience in a very short span of time. With increased internet access & exposure to web world, social media has become literally for everyone.
SMM helps brands to interact engage & build relationships with their customers. These days, People like to consider reviews & blogs before making any purchase. It is also seen, reviews & comments do affect the buying pattern & behaviour. and thus SMM becomes an essential part of Marketing.
Platforms used for Social Media Marketing: