It’s no secret that Google pushing hard for HTTPS everywhere so that web is a safer place. Back in 2014, Matt Cutts announced that the more secure a website is, better Google ranking it gets. While many web owners have already switched to HTTPS, but there are many of them are still planning or in decision phase. Besides making website secured and protected from attacks, HTTPS gives websites a small ranking benefit. If you have not done migration of your site to HTTPS, this is the time to do it.
Google says that it’s safe to move from HTTP to HTTPS but you need to take some extra measures to ensure the current ranking of website and you traffic don’t suffer. You need to inform Google that you have moved your website from HTTP to HTTPS; so that it preserves the values of website. Here are the things which you should do:
You should make sure that all links/ URLs in your XML sitemap are changed to HTTPS
Make sure that your Robots.txt file is accessible via HTTPS protocol and reference to XML sitemap also takes place via HTTPS. Don’t block your HTTPS site from crawling using robots.txt
Internal Linking Structure
Ensure all internal links are updated. Check all navigation links to make sure all are migrated to HTTPS.
External link structure
Make sure that values of external domains are not lost in migration. You will need to update all external links to HTTPS. This can be the time to clean up dead links and make your back links profile much stronger.
Update your canonical tags to point to the HTTPS version.
Update your domain URL on your all social media profiles.
Add 301 Redirects to New HTTPS URLs
We strongly recommend implementing 301 redirects at the server level. If you don’t implement 301 redirects, you could seriously hurt ranking of your website and it may drop out of SERPs overnight.
These are few of the important things while implementing HTTPS, however I recommend to read more about it here. If you need any help, please don’t hesitate to drop us an email, ZestinIT team is always there for you.